Paid Advertising & Growth Case Studies

Scaling Delve to $1.06M monthly spend with 65.28% CPL reduction

Undertaken at ScalixAI. Scaled aggressive B2B AI compliance demo generation across North America, UK, and Australia while tightening search term intent.

5,250+ signups generated at £167 CPL with 30.45% cost reduction

Undertaken at ScalixAI. Scaled search and Performance Max acquisition across US & UK tech professionals handling 10,000+ daily searches.

594 conversions and 9,810 high-intent clicks across long-term UAE scale

Long-term multi-quarter Google Ads paid media management for a premier home improvement and renovation services provider operating across Dubai and the UAE.

290 verified leads in 30 days at dh42.88 CPL and dh5.23 CPC

Targeted Google Ads lead generation campaign for specialized flooring supply and installation contractors serving residential and commercial properties in the UAE.

14.46% conversion rate delivering 68 direct phone calls on $11.2K spend

High-intent local emergency heating, ventilation, and AC repair and installation campaign for residential and commercial property owners in Canada.

80 high-ticket interior design leads with 822 clicks on AED 10.6K spend

Luxury residential and commercial fit-out interior design firm in Dubai seeking high-net-worth villa owners and corporate office fit-out inquiries.

28 verified phone leads with 50% booked appointment rate on $1,000 budget

Local residential and commercial cleaning service provider in Florida seeking direct customer inbound calls and scheduled cleaning service appointments through Google Guaranteed.

50 qualified conversions delivered at an average $2.46 CPC

B2B AI chatbot provider targeting business owners and customer support leaders in the United States looking for conversational customer service automation.

174 verified B2B leads at 12.55% conversion rate in UAE

High-value B2B performance marketing campaign targeting corporate decision-makers and business owners in Dubai & Abu Dhabi searching for marketing agencies.

493.34% ROAS with 3,250 orders at Rs39.09 Cost Per Conversion

High-demand specialty e-commerce brand selling premium Saudi Ajwa dates and certified Zam Zam water across major metropolitan areas in Pakistan.

486.93% ROAS generating Rs459K sales on Rs94.3K ad spend

Fast-growing direct-to-consumer e-commerce retail store looking to scale quarterly sales volume while maintaining strict cash-flow profitability.

98 verified phone call leads in 36 days at $51.77 cost per conversion

High-intent residential and light-commercial indoor air quality and duct sanitization service across competitive US metropolitan markets.

362 high-value publishing leads across 2.89K clicks on $58K spend

Multi-month lead acquisition engine for self-publishing, ghostwriting, and author distribution packages targeting independent writers and business authors across the US.

781.50 verified phone call leads in 31 days at $43.52 cost per conversion

Aggressive high-scale winter peak campaign for a large-scale chimney sweep, fireplace inspection, and air duct cleaning operation across North America.

630.96% actual ROAS delivering dh39.9K in purchases in 15 days

High-performance retail e-commerce campaign for high-spec gaming PCs, graphics cards, enterprise workstations, and specialized computer hardware in the UAE.

56 Hubspot appointment bookings at 7.94% interaction rate (+2.86%)

B2B SaaS solution delivering conversational AI agents and automated appointment setting for automotive dealership sales and service departments across the US and Canada.

Rs5.8M revenue at 5.79x average ROAS (up to 16.42x) and 2,113 website purchases

High-volume food delivery and fast food chain multi-campaign scaling across major metropolitan cities.

170 on-Facebook leads generated at $12.68 cost per lead across 5 campaigns

Targeted lead acquisition engine for residential mortgage refinancing and first-time homebuyer consultations across US property owners.

756 verified leads at Rs52.90 CPL and 1.8M brand impressions in 9 days

High-velocity retail banking acquisition sprint for Soneri Bank targeting salaried professionals and high-net-worth depositors.

349+ scheduled calls & applications on $22.3K spend with $7.48 lead magnet CPL

Full-funnel B2B client acquisition machine for executive virtual assistant staffing and high-ticket AI Mastery training for business leaders.

346 author leads in 30 days at $8.66 CPL on $4,086 total media investment

High-converting author acquisition campaign for full-service Amazon book publishing, manuscript editing, and ghostwriting services.

245 verified high-net-worth investor leads at $3.94 cost per lead and 11.11% completion rate

High-intent B2B investor acquisition campaign executed on LinkedIn Campaign Manager targeting affluent professionals, corporate directors, and investment-seeking depositors.

57.13% lead form completion rate with 26 accredited investor leads at A$55.02 CPL

Targeted LinkedIn marketing campaign for the Southern Crescent Fund, capturing accredited investors, family offices, and wealth-building professionals across Australia.

£117,202 total revenue at 3.27x blended ROAS (up to 4.83x) across 5 campaigns

Large-scale holiday scaling sprint for a fast-moving direct-to-consumer e-commerce brand operating across the UK market via TikTok Ads Manager.

€3.70 to €5.31 Cost Per Acquisition with automated Cost Cap rules

E-commerce ad group strategy built inside TikTok Ads Manager leveraging automated cost cap rules and interest clusters targeting young families and parents.

€2.70 to €4.80 Acquisition CPA across targeted maternity & family segments

Multi-angle audience testing campaign on TikTok isolating high-intent parents across maternity, lifestyle, and family relation targeting tags.

One workflow that collects every lead source and follows up automatically — by text and email

Built an automated follow-up system for an Australian mortgage brand. It pulls in leads from chat widgets, Facebook lead forms, and website surveys, then sends them all through the same nurturing path — no manual work needed.

5,561+ webinar sign-ups handled, 1,109+ leads nurtured & instant text-back on every missed call

A full set of automations built for an Australian finance firm — covering missed call recovery, after-hours routing, webinar sign-ups, and keeping contact records up to date.

9,500+ drip messages sent automatically, with tracked call attempts and 951 ad leads routed in

A lead management system that takes paid traffic and moves each prospect through a clear set of follow-up steps until they're ready to talk to sales.

A 5-part email series I wrote myself, sent automatically to every new ad lead

A custom email system built to nurture leads coming in from Meta and Google ads — turning cold traffic into warm, trusting prospects over time.

6 smart intake forms that filter out unqualified leads before they ever reach a sales rep

A set of smart intake forms and surveys built for Google and Meta ad campaigns, so only serious, qualified applicants reach the sales team.

145+ new leads pulled in from ads, forms & chat — each one tracked through every call attempt

A working leads pipeline for an Australian mortgage brand that pulls in prospects from Facebook lead forms, website forms, and live chat — all in one place.

A$46.9M+ in loan opportunities tracked — from first strategy call to proposal sent

A deal pipeline that tracks high-value loan opportunities — purchases, investments, and refinances — all the way from the first call to the proposal stage.